Pure Business

During the last lecture of Comm 296 (marketing class), my professor, Tamar talked to us about the product placement promotional strategy. Her example of product placements in movies captured my attention. She talked to us about FedEx appearing in the movie Cast Away and some other examples. These examples made me wonder if there were […]

Kori Ellis brought up a topic of an interesting promotional campaign held by IKEA called The Life Improvement Project in his blog. I think that this campaign is very original and engaging to their customers. With the tag-line, “Improve your community. Improve your life.”, IKEA will capture the interests of many customers to participate, as […]

CLEAN WHAT?! Clean BALLS!? While I was watching some TV today, I came across a very “interesting” commercial of Axe Detailer. I’ve always known Axe for their “unique” commercials but this one that I saw today particularly stood out even from their unique collection of commercials. I said an “interesting” commercial because it was hard […]

In order to take advantage of the holiday season, “financial giant” Chase began its annual Ultimate Rewards promotions on Nov. 3. This holiday promotions include “Give a gift, get a free gift card,” “Cyber Monday,” and “Eight is Great” which offers cardholders with rewards points and bonus gifts cards in limited-time deals. On top of […]

When Mercedes-Benz introduced the new C-Class, they used a diversification strategy for the growth of their brand. C-Class is an entry-level luxury sedan which is a new category of vehicle products to a new market segment. Mercedes, who is a known brand for their luxurious and expansive vehicles recognized the need to target new market […]

As Eileen has addressed in her blog post “Crabtree & Evelyn launches Breast Cancer campaign“, Crabtree & Evelyn is running a promotion strategy that offers its market with values in two areas: consumers who are aware and caring of the seriousness of breast cancer and consumers who simply go for the special offers. This promotion […]

In a group of commercials, Nike produced a special contribution for the 2009 NBA Playoffs that features two of the highest performers and most popular NBA superstars today: Kobe Bryant and LeBron James. Only, not the players themselves but as PUPPETS! As an NBA/Kobe Bryant fan, I enjoyed these commercials a lot. There are many […]

According to the Wall Street Journal on October 11th, it has been announced that the ex-CEO, Fredric D. Rosen will be the CEO of Outbox Enterprises LLC. This new ticket selling company, Outbox Enterprises brings in a different type of ticket selling model called the white-level service which offers direct selling of tickets from the […]

As a fellow “baller” as John said in his blog post, “MJ’s Back“, I was thrilled about the new release of NBA 2K11 reliving Michael Jordan when I saw the commercial for it. It is just like how John described. I can “barely able to contain” myself. Especially as I was watching the NBA 2K11 […]

Eye-catching. Fancy! EXTRAORDINARY. COOL! These are some of the words that might come into your mind when you check out the newly created website of Off The Wall. Using the ever so popularizing 3D effect, the clothing retailer Off The Wall and the clothing store Bench has taken marketing to a whole new level with […]