“Would you like some cheese on your controller that?”

What’s next? A survey about the activity of crows that are periodically invading your backyard while you’re showering? The strategic placement of advertisements has taken innovative forays into the marketing world and has made significant advancements since its induction, whenever that induction may have been or if it can even be speculated because of natural human tendencies and the mind’s need for constant change, thus resulting in innovation.

Strategic advertisement placement will always exist, but the methods will become redundant and may even be rather annoying to the consumer. Generally, we’ve become used to seeing advertisements during breaks of our favourite TV shows, at bus stops, in the newspaper, etc. We’ve accustomed ourselves to the placement of these particular advertisements because they have been and continue to be effective.

With the new initiative Microsoft and Subway are attempting, it seems as if the world is running out of space to become innovative. It seems as if there aren’t any more bus stops to paste ads on, TV shows are being shortened, and subsequently commercials are being shortened. There comes an extent to innovative marketing, and the extent has been reached, maybe even prior to Subway’s bold move, about when and how to use advertisements.