For years, we’ve been sending letters as a form of communication. We have lived to tell tales through the primitive and important act of sending and receiving. Communication as such has proven to be of significance to everyone. Whether it’d be the king unravelling the call to arms, the colonel receiving word of imminent attack, grandkids wishing Grandma well on her 80th birthday, the way of the physical letter has had its way historically and globally.
“According to a U.S. Postal Service study, correspondence such as greeting cards fell 24 per cent between 2002 and 2010. Invitations alone dropped nearly 25 per cent just between 2008 and 2010.”
With the social media wave riding in full stride, the rate of greeting cards’ movement has significantly dropped. As a timely substitute, social media has allowed a new method of communication to take place. A never-ending hub of social connections strengthened by the innovation of many young and dynamic minds has caused a shift in consumer habits. Facebook and Twitter are prominent in the social media picture and are leading this market. Despite their somewhat seemingly infinite convenience, traditional methods should still be used as a gesture of formality, we shouldn’t write the old habits off.
