Reading a post made by classmate George Parry a week prior to this post, I wanted to follow up on the roots of Energy Aware and what it means to turn the goals of a project from school into reality and something of significant worth and dedication. George comments on the product and how it is an innovative idea, particularly in our market of Vancouver where the city’s goal is to become the “Greenest City by 2020”.

In the mood for a Green one?

During the first week of classes, Paul and Jeff told us about how we’re coming into a system as inputs and exiting as outputs. The system (UBC undergrad, or whatever one may pursue before/during/after) changes an individual and prepares them for the real world. Janice Cheam is an excellent example of what Sauder is capable of producing with her joint venture in Energy Aware. Janice kept the concepts that were learned in her Marketing classes and took it into serious consideration: What product will I make that will attract and cater to a constantly growing audience? How will I differentiate my product? The company’s green-themed website left a good impression and also shows a lot of potential.