Last week in marketing class, I saw the most amazing advertisement for baby carrots. The marketers took a new perspective on baby carrots, and promoted it to an usual audience — teenagers– with video game-like sound effects, graphic images, and a deep male announcer voice. Here is the link to their website: http://www.babycarrots.com/ I especially like the tagline of “Eat ‘Em Like Junk Food”, because it clearly appeals to the younger generation, and is easy to remember. Another point I liked about this product is the healthiness factor. I appreciate that the promoters are guiding teens away from real junk food, and towards baby carrots, which they claim are “like junk food”. Healthy eating is an important issue in our society right now, and I believe the marketers for this company are doing a good thing by repositioning new baby carrots.
