I got my wisdom teeth pulled out this weekend. They started to bother me 2 weeks ago, and since I am new to Vancouver, I had to find a new dentist/oral surgeon by myself. (and fast!)
As I was going through my search for a great dentist, I realized that I went through the entire consumer decision process. Because I considered a dentist as a shopping good, I was fairly involved in my search and was willing to put in some effort in order to avoid pain. I also had several evaluative criteria, for example, it must be close to residence, must have open spots in the near future, and must be clean and reputable. Most of my search included asking my friends who had their wisdom teeth taken out who their dentist/oral surgeon was. I trusted their advice more than anything else, which is a valuable lesson for service-centred companies. After much searching, I found a oral surgeon at the Oakridge medical centre.