Last Friday, I attended the International Business Conference at the Hyatt Regency Hotel. While I was listening to the speakers, most of which are business professionals, I wondered why they took the time to prepare material and attend the conference (I’m sure they had other important tasks to attend to). I realized that speaking at the IBC is one form of promotion for their organization – PR.
But I believe PR is more than what business people say when they are in the spot light. Even at lunchtime, or during coffee breaks, those business professionals are representing their company. For example, if I see a speaker doing something inappropriate after the conference, I will link that individual to the company he/she represents, and pass judgement on the company as a whole. That’s why I believe PR is going on 24/7, and that the higher your position in a company, the more your actions affect the company image.