Volkswagen has an initiative called thefuntheory.com. The site is dedicated to changing people’s behaviours for the better by using fun as an incentive. Here is a video of how more people chose to be healthy and take the stairs (instead of the escalators) because it was more fun.
I love this initiative of Volkswagen’s because not only does it provide entertainment to the people who stumble upon the video on youtube, it DOES show how fun can change things for the better. In addition, this is such a positive initiative for the company to be linked to and to be involved in. It has successfully increased Volkswagen’s brand awareness, and people have more positive attitudes towards Volkswagen’s products.