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COMM486G

Killing Two Birds with One Stone: Using Innovations in Energy to Solve Social and Environmental Problems

After calculating my personal carbon footprint, I decided to learn more about what the corporations and the business world are doing to decrease their carbon footprints. I found Bill Gates’ TED talk (Energy – Innovating to Zero!) on decreasing the cost of energy particularly interesting, because he manages to link three prominent topics together: sustainability, social enterprise, and entrepreneurship. The focus of Bill Gates’ speech is the innovation of a new energy production method that will decrease the costs of energy and carbon emissions. Bill also goes on to argue that global warming will affect the global climate. And as the climate becomes more uncertain, growth of agricultural products in underdeveloped areas of the world will fluctuate also. The uncertainty will lead to unrest, and poverty will be worsened. The central idea is that with cost and carbon emission decreases, not only will business practices be more sustainable, poverty will also be alleviated.

indian poverty china-business-daily.blogspot.com

While discussing social enterprises, we defined them as “organizations which harness the power of the marketplace to solve critical social or environmental problems.” If Bill Gates’ theory on the connections between social enterprise, sustainability, and entrepreneurship is accurate, then there should be more social enterprises dedicated toward finding this miracle energy source that will solve our environmental AND social problems.

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COMM486G

Entrepreneurship: the Art of Maximizing Opportunities

Last week in class,  we examined three tourguide businesses and discussed which one was the most successful. Through the exercise, I learned that entrepreneurship is all about find opportunities and capitalizing on them. For example, the most successful tourguide business, Big Bus, connected better with its customers over its competitors because it took advantage of social media’s networking ability (facebook, twitter.. etc). Entrepreneurship is a difficult skill/talent to obtain, but after reading an article in the Globe and Mail, I am convinced that the key to becoming a better entrepreneur is knowledge.

In the article, David Craig saw the opportunity for a mobile kitchen catering service in Canada based on his previous knowledge of the mobile kitchen rentals market in the United States (there wasn’t one in Canada before he established his company). His venture proved to be highly successful.

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From David’s story, I gathered that the key to entrepreneurship is to have a broad knowledge of things. For example,  you can initiate a project that was successful in one industry in another industry. In this sense, I think the reapplication and redesigning of knowledge is what drives entrepreneurship.

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