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MARKETING

The Great Search

I got my wisdom teeth pulled out this weekend. They started to bother me 2 weeks ago, and since I am new to Vancouver, I had to find a new dentist/oral surgeon by myself. (and fast!)

As I was going through my search for a great dentist, I realized that I went through the entire consumer decision process. Because I considered a dentist as a shopping good, I was fairly involved in my search and was willing to put in some effort in order to avoid pain. I also had several evaluative criteria, for example, it must be close to residence, must have open spots in the near future, and must be clean and reputable. Most of my search included asking my friends who had their wisdom teeth taken out who their dentist/oral surgeon was. I trusted their advice more than anything else, which is a valuable lesson for service-centred companies. After much searching, I found a oral surgeon at the Oakridge medical centre.

http://oakridgeoralsurgery.com/

Categories
MARKETING

Baby Carrots Promote Healthy Living

Last week in marketing class, I saw the most amazing advertisement for baby carrots. The marketers took a new perspective on baby carrots, and promoted it to an usual audience — teenagers– with video game-like sound effects, graphic images, and a deep male announcer voice. Here is the link to their website: http://www.babycarrots.com/ I especially like the tagline of “Eat ‘Em Like Junk Food”, because it clearly appeals to the younger generation, and is easy to remember. Another point I liked about this product is the healthiness factor. I appreciate that the promoters are guiding teens away from real junk food, and towards baby carrots, which they claim are “like junk food”. Healthy eating is an important issue in our society right now, and I believe the marketers for this company are doing a good thing by repositioning new baby carrots.

Eat 'Em Like Junk Food

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