Categories
MARKETING

PR is 24/7

Last Friday, I attended the International Business Conference at the Hyatt Regency Hotel. While I was listening to the speakers, most of which are business professionals, I wondered why they took the time to prepare material and attend the conference (I’m sure they had other important tasks to attend to). I realized that speaking at the IBC is one form of promotion for their organization  – PR.

But I believe PR is more than what business people say when they are in the spot light. Even at lunchtime, or during coffee breaks, those business professionals are representing their company. For example, if I see a speaker doing something inappropriate after the conference, I will link that individual to the company he/she represents, and pass judgement on the company as a whole. That’s why I believe PR is going on 24/7, and that the higher your position in a company, the more your actions  affect the company image.

Categories
COMM486G

A Look at Human Resources and UBC Student Organizations

Throughout the year, I have applied many Human Resource Management concepts to external organizations to analyze how the workplace environment will affect the organization’s success. After studying at UBC for almost one year, I decided to examine how Human Resources play a role in UBC’s student organizations. Below are some of my findings:

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1. Most positions have high employee turnover rates despite how enjoyable the position was, although students may stay within the same organization for many years

I noticed that it’s very unusual for students to keep the same position for more than one year. For example, a student who is the VP External for an organization will rarely reapply for the same position. Instead, they will go for a “higher” position, such as President.

2. different organizational cultures DO exist in UBC, and ARE important to the club’s tradition

Organizational culture defines the organization and its employees. The AMS Executive Council, UBC REC, and the UBC Math Club all have distinct organizational cultures, and tend to only hire people who will fit into their cultures.

3. customer service is crucial

During Clubs Week, I judged the clubs based on their “customer service”. I looked at the club member’s enthusiasm for the club and tried to see if he/she was happy working for the club.

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Overall, I found that most of the human resource concepts apply to UBC student organizations. However, employee turnover is dramatically increased because students only have a limited time in university. Although students who LOVE their work will find ways to stay on campus post graduation.

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