Categories
MARKETING

Baby Carrots Promote Healthy Living

Last week in marketing class, I saw the most amazing advertisement for baby carrots. The marketers took a new perspective on baby carrots, and promoted it to an usual audience — teenagers– with video game-like sound effects, graphic images, and a deep male announcer voice. Here is the link to their website: http://www.babycarrots.com/ I especially like the tagline of “Eat ‘Em Like Junk Food”, because it clearly appeals to the younger generation, and is easy to remember. Another point I liked about this product is the healthiness factor. I appreciate that the promoters are guiding teens away from real junk food, and towards baby carrots, which they claim are “like junk food”. Healthy eating is an important issue in our society right now, and I believe the marketers for this company are doing a good thing by repositioning new baby carrots.

Eat 'Em Like Junk Food
Categories
COMM486G

Killing Two Birds with One Stone: Using Innovations in Energy to Solve Social and Environmental Problems

After calculating my personal carbon footprint, I decided to learn more about what the corporations and the business world are doing to decrease their carbon footprints. I found Bill Gates’ TED talk (Energy – Innovating to Zero!) on decreasing the cost of energy particularly interesting, because he manages to link three prominent topics together: sustainability, social enterprise, and entrepreneurship. The focus of Bill Gates’ speech is the innovation of a new energy production method that will decrease the costs of energy and carbon emissions. Bill also goes on to argue that global warming will affect the global climate. And as the climate becomes more uncertain, growth of agricultural products in underdeveloped areas of the world will fluctuate also. The uncertainty will lead to unrest, and poverty will be worsened. The central idea is that with cost and carbon emission decreases, not only will business practices be more sustainable, poverty will also be alleviated.

indian poverty china-business-daily.blogspot.com

While discussing social enterprises, we defined them as “organizations which harness the power of the marketplace to solve critical social or environmental problems.” If Bill Gates’ theory on the connections between social enterprise, sustainability, and entrepreneurship is accurate, then there should be more social enterprises dedicated toward finding this miracle energy source that will solve our environmental AND social problems.

Word Count: 211

42-16472297

Categories
COMM486G

Living lightly: Be Aware of Our Carbon Footprints

Sustainable living is the new trend nowadays. With constant advertisements to eat local, use less energy, and walk not drive, the world seems like a very green place. However, if we dig deeper, we will find that the deeper  footprints are left by the large corporations, and those corporations do not feel the immediate need to change the ways they are operating, just to “reduce their carbon footprints”.

However, I feel that the carbon footprint calculator is an effective way of raising awareness for the sustainability issue, especially amongst individuals. I recently calculated my carbon footprint on the goBEYOND organization‘s website. I found the website to be modern and interactive, which appeals to the younger generation. Also, the results of the Carbon Footprint Calculator can be shared on Facebook, where friends can compete to see who can live the “lightest”. The calculator also offers some insight into my own lifestyle that I was not aware of before. For example, I never considered how eating meat would increase my footprint in the world.

So, take some time today to calculate your own carbon footprint. You never know what you’ll discover about your lifestyle!

Word Count: 193My Carbon Footprint

Spam prevention powered by Akismet