BUSINESS GLOBALISATION LEADS TO HAPPINESS.
With the rapid enhancement of technology, the world is becoming smaller, national boarders are being breached; diversification is increasing as nations thrive for economic integration. MNC’s such as McDonalds are taking advantage of this. They are changing their products in order to suit not only American citizens, however to align it with the target country’s needs and belief in what “real food” actually is to them. It unveils how the world is becoming a “global village.” Where diversity and differences in culture is being embraced by society. This can be shown in the article titled, “From Big Mac to Rice Burger,” published on 8/12/2012 by Manya Koetse.[1] I’ll be discussing how businesses such as McDonald’s are embracing Globalization.
The conducting of businesses to both local and global consideration is illustrated by how McDonald is said to have become “a part of the Japanese culture.”1 Instead of selling products such as the “Big mac” which consist of meat, they sell the “The Rice Burger,”1 which consists of rice that is part of Japan’s “national identity.”1 McDonald has also adapted more restaurants to suit local taste in India, where they do not serve beef and in the Middle East, where they serve halal meat.
McDonalds ability to adapt and complement to change in taste of their different consumers gives the consumers a feeling of homeliness with the McDonald brand. This invites customers from all economic backgrounds to McDonalds as they have food that they can all relate to and are comfortable with. All these characteristics make McDonalds a timeless company; as they are adapting to the consumer tastes around the world. This has led to numerous food companies such as KFC emulating McDonalds. Otherwise companies that have not adapted to economic integration would prove to be timely as they’ll be more incompetent in their respectful markets. Globalization in business proves to be a key factor in maximizing consumers’ satisfaction and pleasure, which would translate to better reputation and eventually more profit for business. This would lead to all stakeholders and the whole community to be content.
BIBLIOGRAPHY
[1] http://www.manyakoetse.com/from-big-mac-to-rice-burger-globalization-mcdonalds-in-japan/
Publisher: ManyaKoetse
Author: Manya Koetse
Article Title: From Big Mac to Rice Burger- Globalization: McDonald’s Globalization