Today, when people think of innovation, they think of the latest high-tech products that are available in worldwide markets. A massive corporation that is currently dominating the technology industry is Apple, based out of the Bay area in Cupertino, California.
Apple Logo
Apple began by selling computers. Apple’s founder, Steve Jobs, was a brilliant person with tremendous work ethic; a work ethic that could not be present in the majority of humans. Apple needed an idea to separate itself from the computer world. Steve had the idea to create a music player that wasn’t ugly and bulky like the others. Steve got his production team to create the iPod, a completely new form of mobile music devices that could fit into your pocket.
Today Apple remains ahead of cutting edge and new technology, improving iPods, new iPhones, and creating a whole new market for tablet devices with the iPad. Apple even came out with an original legal online music downloading database, which eliminated the need to purchase CD’s. The production of all of these products came with great risk originally. Apple Inc. is the textbook definition of an entrepreneurship.