After sitting down with my Big Mac this weekend, I thought about what made McDonald’s the successful and ever-so distinctive fast food chain it is today, and I made a connection to “points of difference” we covered in class.McDonald’s has always been ahead of its competition, and that’s why it’s on top nowadays. So I drew up a list of its POD’s:

• McDonald’s is part of a select few chains that offer a dinner and breakfast menu. McDonald’s offers 24 hour drive thru’s at many locations
• McDonald’s targets children with the famous “Happy Meal”
• McDonald’s offers the relatively cheapest fast food
• McDonald’s  offers special recipes for burgers and sauces.
• McDonald’s has some of the highest health standards out of all chains.
• McDonald’s offers free wifi at every location.
• McDonald’s offers plan pens and video games for kids at select locations
• McDonald’s spends a ton of money on creative advertising.
• McDonald’s advertises towards children as well as adults
• McDonald’s offers an extensive menu of burgers
• McDonald’s offers scholarships to its employees
• McDonald’s restaurants sometimes have multiple floors

After coming up with my list of POD’s, it was easy to see why McDonalds became the largest hamburger chain in the world