Feb 10 2011
Horse lovers
Why are horse products so expensive? I, myself, own a horse, and being a student is not the best way to buy all the horse products you need. Many may think that you don’t need much to ride a horse, but it’s quite the contrary. When my parents first bought my horse, I was astounded about the amount of expenses I had to lavish on Camaro.
Just look at this Stubben saddle.
Stubben Saddle
And how much would this leather good sell for? An astonishing $2995.00. Expensive much? That’s not all. Riding a horse, you must also buy a bridle.
The horse industry, and other famous horse product brands such as Shedrow, Stubben can price their products so high, yet have consumers buy them nonetheless. They’ve been quite successful in the fact that horse lovers are always willing to buy anything for their treasured horses. The horse niche market, also piggybacks on the dog industry as most horse riders also bring along their canine companions to the barn. Shedrow was then able to use this to also implement a dog blanket line.
Using the 4P’s of Marketing Mix, companies that specialize in products catered to horse lovers and their companions, are able to fully utilize their marketing mix. They price their products as high as the niche is willing to accept it, carry products that are essential and sometimes unnecessary for horses and their owners, place their stores and advertise around barns around the Lower Mainland and promote seasonal products a month before they are needed. So, a new line of winter blankets would be on sale in mid-fall. Nonetheless, I love my Camaro 🙂