Mar 15 2011
Put a Ring on It!
Open 24 hrs today and what do I see? A ring for singles?No offense, but isn’t your future hubby supposed to buy you that? Why buy a $60 sterling silver ring with turquoise plastic? Nonetheless, this Swedish company was able to fully exploit the sense of belonging that lies within all of us. The purpose of the ring was to show other singles out there that you are out to mingle and are not taken. The ring is meant to “identify” others who are “not romantically attached,” according to the official website. I understand it is getting hard to figure out who is taken and who is fair game, but to have to dish out some cash to do so? There is a growing number of goods and services tailored to this growing and emerging segment. Online dating sites, various groups and clubs to meet new people, the options are endless. I believe that the “Swedish Singelringen” will be able to capture this market segment and make could use to earn some cash. It is hard to figure out whether or not people are already in relationships, with an increasing common-law relations and people who don’t wear wedding bands, you don’t want to be wasting your time flirting with someone you can’t be with.
Nonetheless, Beyonce said “if you like, you should put a ring on it,” not “if you’re single, put a ring on it”. I believe there’s already a song for “all the single ladies.” 🙂