Jan 25 2011
Water is just Water…right?
So many different brands to choose from, but in the end you’re simply satisfying your physiological with H2O, right? WRONG
Evian in particular, with its slogan of “Live Young” targets an older clientele that would want purchase their water in order to enjoy the health benefits associated with Evian water. Their motto of rejuvenation and youth is seen in various medias, thus creating a strong and focused target. This is also their specialization and product differentiation. The company keeps using this motto, as seen in their televised advertisement.
Searching through Evian’s website, they also offer their rich target market the opportunity to visit the Evian Spa, “a mecca for European society,” nestled in the Alps. This spa continues the idea that Evian water will help rejuvenate your body and mind as it offers “all the balance and purity of evian Natural Spring Water through the selection hydrotherapy, beauty and well-being treatments”. Evian not only sells water, but also a Facial Spray to help rejuvenate your skin on a tired day.
The fact that Evian offers so many amenities to their customers signifies that drinking Evian is not simply drinking water, it is a lifestyle. It symbolizes striving to be young and being able to do so without cosmetic surgery, but through a natural and healthy way. There’s even a group of the Evian site entitled “Live Young Community” where customers can discuss their journey towards the similar goal.
I’d like to mention that Evian spelled backwards in Naive 🙂