The Snuggie Phenomenon
Monday, January 24th, 2011Let me preface the negative statements-to-come by admitting something: I love my Snuggie. This defies logic, considering the product’s poor quality and relative uselessness, but there it is. In an attempt to decode the mystery of the Snuggie Phenomenon, which has captivated more than 20 million people in America alone, I considered their marketing mix: […]