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Archive for March, 2011

Cavalia Targets Horse Lovers

Thursday, March 31st, 2011

Anyone who’s taken a bus (or strolled around downtown) in the past month would be hard-pressed to miss the stately white horse gracing banners for Cavalia, the equine version of Cirque du Soleil that’s recently arrived in Vancouver. The show’s venue, mammoth-sized white tents located near the Olympic Village, are equally noticeable. The billboards caught […]

Rebecca Black Beats Bieber and Britney

Thursday, March 24th, 2011

It’s official: Rebecca Black is more popular than both Justin Bieber and Britney Spears. By iTunes’ standards, that is. According to forbes.com, “Friday,” the 13-year-old’s debut single, “amassed a staggering number of downloads, reportedly topping 2 million” only a week after its release. The fun, fun, fun song gained near-instantaneous notoriety for being, well, really […]

Canucks and Co-marketing

Thursday, March 17th, 2011

Before I jump into the varied and extremely effective (and affective!) components of the Canucks brand, let’s rewind a few years to the first time I watched an NHL game live: excitement was palpable in the sweat- and hot dog-scented air as fans of the opposing teams (Vancouver and Toronto, my hometown) traded insults and […]

Radiohead’s ‘Pick-Your-Own-Price’ Promotion

Monday, March 7th, 2011

How much would you pay to download a digital album comprised of the above songs? $1.00? $9.99 plus tax? Nothing, perhaps? These were the questions Radiohead asked fans upon releasing their seventh album, In Rainbows, with the following message splashed across their website: pick your own price. As one of the aforementioned fans, I was […]

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