It’s official: Rebecca Black is more popular than both Justin Bieber and Britney Spears. By iTunes’ standards, that is. According to forbes.com, “Friday,” the 13-year-old’s debut single, “amassed a staggering number of downloads, reportedly topping 2 million” only a week after its release. The fun, fun, fun song gained near-instantaneous notoriety for being, well, really […]

According to a recent  post on AdFreak, the Doritos “Pug Attack” commercial – along with Bud Light’s “Dogsitter” – triumphed as the best commercial of Superbowl XLV. As can be seen above, “Pug Attack” relies on three key elements to grab viewers’ attention: ridiculous overacting, dramatic music and the undeniable power of Pug Cuteness. The […]

“That’s so silly,” was my mom’s disparaging comment upon glancing at the following commercial for Electronic Arts’ Dead Space 2. Initially, I agreed with my mom’s assessment. It wasn’t until I read the Dead Space-related post on Victoria Capron’s blog that I reconsidered my opinion from a marketing standpoint. The commercial is undoubtedly silly; the […]

Let me preface the negative statements-to-come by admitting something: I love my Snuggie. This defies logic, considering the product’s poor quality and relative uselessness, but there it is. In an attempt to decode the mystery of the Snuggie Phenomenon, which has captivated more than 20 million people in America alone, I considered their marketing mix: […]