{"id":307,"date":"2011-03-31T22:42:48","date_gmt":"2011-04-01T06:42:48","guid":{"rendered":"https:\/\/blogs.ubc.ca\/colleengrant\/?p=307"},"modified":"2011-04-07T11:25:24","modified_gmt":"2011-04-07T19:25:24","slug":"307","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/colleengrant\/2011\/03\/31\/307\/","title":{"rendered":"Cavalia Targets Horse Lovers"},"content":{"rendered":"<p>Anyone who&#8217;s taken a bus (or strolled around downtown) in the past month would be hard-pressed to miss the stately white horse gracing banners for Cavalia, the equine version of <em>Cirque du Soleil<\/em> that&#8217;s recently arrived in Vancouver. The show&#8217;s venue, mammoth-sized white tents located near the Olympic Village, are equally noticeable. The billboards caught my attention during particularly dull commutes, but I was unsure of what was really being promoted. Apparently the repetitive, if uninformative advertising did it&#8217;s job in this case, since my family ended up buying tickets.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blogs.ubc.ca\/colleengrant\/files\/2011\/03\/cavalia1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-332    aligncenter\" title=\"cavalia\" src=\"https:\/\/blogs.ubc.ca\/colleengrant\/files\/2011\/03\/cavalia1.png\" alt=\"\" width=\"420\" height=\"310\" srcset=\"https:\/\/blogs.ubc.ca\/colleengrant\/files\/2011\/03\/cavalia1.png 420w, https:\/\/blogs.ubc.ca\/colleengrant\/files\/2011\/03\/cavalia1-300x221.png 300w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><\/a><\/p>\n<p>The promotional picture shown above perfectly exemplifies the show: the emphasis is on the grace and intelligence of the horse(s), while the human trainers and acrobats are just along for the ride. Cavalia or, to be official, <em>Cavalia: A Magical Encounter Between Human and Horse <\/em>was a mixture of ethereal horse choreography and fast-paced trick riding. Television host Larry King lauded Cavalia as \u201cthe best show [he] has ever seen! Like being in a dream,&#8221; which is an apt description of the atmospheric performance and garnered it additional publicity.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/blogs.ubc.ca\/colleengrant\/files\/2011\/03\/cavalia2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-333    aligncenter\" title=\"cavalia2\" src=\"https:\/\/blogs.ubc.ca\/colleengrant\/files\/2011\/03\/cavalia2.png\" alt=\"\" width=\"368\" height=\"311\" srcset=\"https:\/\/blogs.ubc.ca\/colleengrant\/files\/2011\/03\/cavalia2.png 368w, https:\/\/blogs.ubc.ca\/colleengrant\/files\/2011\/03\/cavalia2-300x253.png 300w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/a><\/p>\n<p>The billboards and promotions are clearly aimed at horse enthusiasts, a group I previously wouldn&#8217;t have thought very prevalent. I loved the show despite having zero experience interacting with horses, but the couple sitting in front of me waxed poetic about the animals&#8217; &#8220;braided forelocks and gleaming flanks.&#8221; People even have the option of buying more expensive &#8220;horse lover&#8221; tickets, which are basically a backstage pass, allowing holders to interact with the horses in their stables after the show. Judging from the success of the award-winning and continent-spanning show, so-called horse lovers have the potential to be a surprisingly profitable target market. Who knew?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anyone who&#8217;s taken a bus (or strolled around downtown) in the past month would be hard-pressed to miss the stately white horse gracing banners for Cavalia, the equine version of Cirque du Soleil that&#8217;s recently arrived in Vancouver. The show&#8217;s venue, mammoth-sized white tents located near the Olympic Village, are equally noticeable. The billboards caught [&hellip;]<\/p>\n","protected":false},"author":5437,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-307","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/posts\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/users\/5437"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/comments?post=307"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/posts\/307\/revisions"}],"predecessor-version":[{"id":322,"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/posts\/307\/revisions\/322"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/categories?post=307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/colleengrant\/wp-json\/wp\/v2\/tags?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}