Oct
7
Mad Men
Posted by: coltonfoster | October 7, 2010 | Leave a Comment
Recently I have been watching AMC’s Mad Men quite and bit and it has made me think a lot about COMM 296. For those of you who don’t know, Mad Men is a show centering on the main character Don Draper who works at a New York ad agency. Nearly every episode the team at the agency pitches ideas to their clients which include many of the big names in industry at the time the show is set (the 1960’s). While I realize that advertising does not equal marketing, and although it focuses most on promotion of the 4 P’s, the other three come into play quite often. Clients often discuss where their product is going to be/currently is sold, their target market, and their pricing strategy. One recent episode featured an ad for Life cereal created by Draper that said Eat Life By The Bowlful – a play on the name of the product which was supposed to appeal to mothers buying the cereal, while a large picture of a child and an enormous bowl was meant to attract the attention of younger consumers. Just seeing some of these considerations made in the ad process are very interesting. While of course I do not think real marketing agencies are like what we see on Mad Men, it does make marketing fun to observe in an entertainment medium. Below I have included one interesting ad that was much talked about on the show.