Oct
14
Wall Street 2
Posted by: coltonfoster | October 14, 2010 | Leave a Comment
After recently seeing Wall Street: Money Never Sleeps, I began thinking about who the target audience was for this movie. First of all I would like to say that it was a decently entertaining movie, but hardly an epic film by any stretch of the imagination. So while not as good as its counterpart from 1987, Wall Street 2 is still worth a view for those interested. Many questions arise when thinking about the marketing for this film: why would the studio make a sequel to a 23 year-old movie? who will see it? how did they attempt to market the movie to appeal to more demographics? I can see two basic appeals of the film. One, people that saw and liked the original film from many years ago will want to see the sequel. As I saw in the theater, there were a number of older people – meaning that the studio had one generation covered. Second, using Shia LaBeouf as “the new Charlie Sheen” made younger generations identify with the movie. LaBeouf is a popular actor who has been on the Disney Channel, and in movies such as Indiana Jones and Transformers; therefore, many teens and young adults are familiar with his work. Therefore, a wide range of the target market is covered, which I would describe as both sexes from 18-60. While this is a broad range, I think that people that are interested in business, or possibly LaBeouf and Douglas, will want to see the movie – which narrows it considerably. For many films, the price and place are pre-determined – with only critics to provide any insight into the product before actually viewing the film. Therefore I believe that promotion is a critical part of the film industry, and it seems that for Wall Street: Money Never Sleeps (despite some mediocre reviews) the strategy of combining young and old makes for a good campaign.