Nov
25
Tim Horton’s Commercials
Posted by: coltonfoster | November 25, 2010 | Leave a Comment
Most likely the premier fast food/coffee shop in Canada, Tim Horton’s is a place known by all. For some, it is a daily stop – others, like myself, only go when they want the occasional doughnut. All in all, it can be said that Canadians love this establishment. However, they seem to be a little lost with their marketing. Of course, everyone knows TH exists, so their marketing usually is just there to remind people to go more often, or to make them aware of a new product or discount. Last year, I specifically remember two Tim Horton’s commercials. One was about two people getting gifts that were swapped, and a man got a sweater with a cat face on it which was supposed to be very humorous. The other was two men in a garage spinning a wheel of doughnuts to figure out which one they would order that day. Since I watch a lot of hockey, these commercials became very familiar to me. This year I see that they have chosen to re-run the wheel of doughnuts commercial…for reasons I do not know. It is extremely stupid and almost makes Canadians look bad. I started to think of whether Tim Horton’s is just too lazy to make a new commercial or if they have done market research and determined that it is an effective advertisement. Looking at Justin’s blog, I saw a very touching Tim Horton’s commercial that seems a polar opposite to the awful commercials showcased last year. I have posted the commercial below and while I do believe it took some advantage of the earthquake in Haiti at the time, it is a fairly good advertisement.
