Nov
19
Beatles On iTunes
Posted by: coltonfoster | November 19, 2010 | Leave a Comment
On Tuesday, Apple had an exciting announcement planned. Usually, when Apple has something to say, people listen. Many thought it might be a new update to iTunes or its iOS software. However, the news we received was that the Beatles’ library would be coming to the largest music retailer in the United States. Now, because the Beatles are my favourite band and I know the words to all of their songs and have listened to them incessantly for the past 6 or 7 years, you would think that this announcement would excite me as it evidently excites Steve Jobs. Yet, this grand announcement really is of little importance. Many consider Apple to be a marketing powerhouse with carefully planned positioning and I tend to agree. Although with this Beatles announcement, it seems that they are crying wolf. The band’s entire work has been available in record stores since it was released – meaning that anyone who wants their music (which should be everyone) already has it. Sure, it’s great that Apple likes the Beatles and wants to release their music on their iTunes Store, but did it really warrant such a large announcement? If Beatles music had not been available on CD, then this would be huge. But with the fact that people can easily rip music off their CD’s and put it into iTunes anyways defeats the purpose of such an announcement. Apple is all about the big spectacle when it comes to marketing, they want all eyes on them; however, with their latest release (although it is a good one) they seem to have given the public something they already have.