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For my final blog post, I decided to do something a little more fun and a little more visual. I have seen a number of creative business cards around the internet and looking at this blog post (and also this one) I chose some of my favourites. The idea of creating highly differentiated business cards […]

Most likely the premier fast food/coffee shop in Canada, Tim Horton’s is a place known by all. For some, it is a daily stop – others, like myself, only go when they want the occasional doughnut. All in all, it can be said that Canadians love this establishment. However, they seem to be a little […]

On Tuesday, Apple had an exciting announcement planned. Usually, when Apple has something to say, people listen. Many thought it might be a new update to iTunes or its iOS software. However, the news we received was that the Beatles’ library would be coming to the largest music retailer in the United States. Now, because […]

Having just signed up for a new phone contract with a Samsung Fascinate running Google’s Android operating system, I thought it would be interesting to look at the way technological advancements, particularly in the smartphone market, are being used to marketers’ advantage. Many people believe Apple to be a primary “pioneer” in the technology industry […]

I recently read a post on the Marketing Magazine website that outlined how Microsoft was about to spend $500,000,000 on marketing for their newly released Kinect peripheral for the Xbox 360. For those who are not familiar with Kinect (or its earlier codename Natal) it is basically a motion sensing camera and microphone that lets […]

Being in the market for a new phone, I have had the chance to research a number of different Canadian cellphone carriers and compare their various offerings. Following the lecture today where we talked about the Product Life Cycle and whether markets are introducing products, growing, mature or declining; I thought about these companies that […]

This is the ad I chose to do my COMM 299 marketing ethics speech on. The ad is by a public health organization called Truth. This ad comes from the “do you have what it takes to be a tobacco exec?” campaign. The labels on the jars read “an award winning smile” and “a brain […]

After recently seeing Wall Street: Money Never Sleeps, I began thinking about who the target audience was for this movie. First of all I would like to say that it was a decently entertaining movie, but hardly an epic film by any stretch of the imagination. So while not as good as its counterpart from […]

Recently I have been watching AMC’s Mad Men quite and bit and it has made me think a lot about COMM 296. For those of you who don’t know, Mad Men is a show centering on the main character Don Draper who works at a New York ad agency. Nearly every episode the team at […]

Another aspect of the music industry that has grown rapidly is the creation of music videos. Again, from the early days of popular music up to the soundtrack of the modern world, a noticeable shift can be seen as focus drifts from vocal talents to the ability to “wow” visually. Following the concept that marketing […]

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