While reading Connor Wilson’s on over optimistic CEO I began to think more and more about the entire social networking industry (if you can even call it that). As he mentioned in his post, snap chat- this massive social network, isn’t even profitable. I always wondered how these massive corporations like Facebook and Twitter are able to create revenue. I’ve heard it thousands of times “it’s from the adds” but this all seems very questionable to me. Perhaps I just simply don’t understand this marketing strategy, but I have never once paid attention to an add on the side of Facebook. Especially with the amount of spam that can be found on the internet today, I can’t see how an add on the side of a website can be effective. I feel like all these companies just saw the amount of people using these social networking sites and assumed that where there’s people, there’s money. Not necessarily realizing why people go to these sights in the first place- to interact.


The world today is full of social problems. From climate change, to deforestation, to hunger, to poverty ect. Many people look to big businesses and corporations to be key factors in creating these problems. One could argue both ways, but business definitely has a part to play in most major social issues. This has casted a shadow over the reputation business in general and has seemed to skew the population’s view of the matter. People today don’t trust business and it’s hard to blame them since business today is experiencing a low in terms of it’s reputation. But instead of looking at business in terms of the problem, one could also look at it in terms of the solution. Businesses such as not profit organizations are currently the best opportunity we have for solving these socials issues. Like we talked about in class, it is important for businesses to look at the shared value and the possibilities of being sustainable for the long run. In Michael Porters TED talk video he referrers to the positive side of capitalism as “meeting important need” which is exactly what business has the opportunity of doing.
In response to Peter Chen’s post in relation to the Enbridge Pipeline, I have to say that I completely agree. In this day in age the world is literally addicted to oil. It seems as if we don’t even understand how many products, tool devices ect. use or require oil. It’s easy to just see people protest, not understand the benefits or necessities, and join in. Like Peter mentioned, when you don’t have a personal connection or understanding of the other side of the argument it seems obvious to oppose it. There are also no other alternatives. I doubt that all the people protesting are whiling to give up the use of oil in general- which is the only actual alternative to this environmental threat.