The world today is full of social problems. From climate change, to deforestation, to hunger, to poverty ect. Many people look to big businesses and corporations to be key factors in creating these problems. One could argue both ways, but business definitely has a part to play in most major social issues. This has casted a shadow over the reputation business in general and has seemed to skew the population’s view of the matter. People today don’t trust business and it’s hard to blame them since business today is experiencing a low in terms of it’s reputation. But instead of looking at business in terms of the problem, one could also look at it in terms of the solution. Businesses such as not profit organizations are currently the best opportunity we have for solving these socials issues. Like we talked about in class, it is important for businesses to look at the shared value and the possibilities of being sustainable for the long run. In Michael Porters TED talk video he referrers to the positive side of capitalism as “meeting important need” which is exactly what business has the opportunity of doing.