Came from Vanessa’s blog post:
Will retail shift to being completely online.
Vanessa pointed out that the “market changing” for many companies, especially companies like Staples and Blockbuster which are experiencing silent changes in their market strategies. Blockbuster has gone completely online and Staples is following its pace.
This marketing adjustment results in the shutdown of numerous branches of these companies. I think Vanessa’s suggestion about turning their stories into many backrooms can be undoubtedly valuable in their future development. Online shopping allows people to participate in a more convenient lifestyle and to broaden their possibilities of choosing products, but that also brings the heavy burden of the expensive transition fees. Due to the high expenses of the famous companies, online shopping clients nowadays are more willing to choose the relatively small companies to deliver goods. Customers’ privacy and security have become legitimate concerns for many of them. In addition to this point, it can relate themselves more with the transit advantages when they truly identify the needs of the customers. They can be more effective if they develop their own approach of delivering or cooperate with a company that can benefit their customers in a further way. This can resolve the problem of shipping the goods to their customers and uncertainty of the product during the delivery.