Philip Wong’s posts named “The design of the Blackberry Passport” demonstrated a  really good analysis about the strength and main goal of the Blackberry Company.

   He wrote on the topic of the new innovative product of the Blackberry Company—The Blackberry Passport. It catered the customer segments by improving and revamping their “using experience” and helped the company rebuild their value proposition among all of their customers.Depending on the external research, I think Philip made a really good analysis about this new launched product. Although Apple successfully became the limelight in the end of the September, blackberry also made a sound. The blackberry company believes that the Passport has its distinct advantages than other smartphones.

   For example, its secure system (which what the Blackberry is famous for) and its redesigned keyboard. They used a comparison with Apple’s product: when you want to type a message to your friend, do you feel bothered if there’s a virtual keyboard blocked all your view? The answer is definitely “yes” for me. So the utilization of the physical keyboard actually increased the efficiency of typing and provided a better experience for their customers.