Emily Margitan's Comm 101 Blog

Just like Fashion, Advertising has its week in New York to shine and set new trends. This week is the week where Advertising experts from as far as Brazil and companies as big as Facebook and Nike share their ideas on ad innovation. This year at Advertising week events include a Financial Forecast with companies such as Google and ZenithOptimedia as well as a Multicultural Media Talent Pipeline where 100 students from 14 universities in the states learn about opportunities for multiculturals in the workforce. Two lucky students will be offered paid internships with InteractiveOne.

This article caught my attention because I am very interested in Advertising but I had never heard about Advertising week. I would be fascinated to know if they talk about concepts such as positioning and perceptual maps. This article can be related to classes 6 and 8 because at Advertising week the newest trends of  “getting into the mind of the consumer”[1] are discussed. There is also a multicultural focus this year at Advertising week which is a somewhat unexplored consumer base in places such as the United States. I definitely hope to attend Advertising week sometime.

Article:

http://www.nytimes.com/2011/10/03/business/media/a-bigger-more-ambitious-advertising-week-is-set-to-begin.html?ref=media