iPhone: PoP = smartphone technology, basic phone functions (texting, calling) PoD = defining features (Siri, iCloud, etc), unique design
Updates from Tuesday 1st October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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yenalee
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nydiagunawan
Brand: H&M
PoP:clothes/fashion
PoD:affordable price, clothing categories, wide range of clothing styles, strategic and convenient locations -
gabrielchua
Thermos – Thermal water bottles
PoP : Liquid container
PoD : Usage of higher quality stainless steel, ability to keep contents warm/cold -
amyqiu
Dior Airflash
PoP – creates flawless illuminous skin
PoD – unique method of application
advanced formula
comparable to celebs -
gabrielleproulx
Comparing Lululemon and Athleta (owned by Gap). They offer athletic apparel, lululemon is high quality while Athelta is a lower cost option.
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Matt Harnett
Apple:
PoP: high-end computers, competitive smartphones,
PoD: intuitive user-interface, unique design, iTunes -
charlottechase
Apple-
PoP:
-similar hardware to competitors
-same warrantiesPoD:
-Image (young, cool)
-Design
-OS
-Customer Service (Genius!) -
geniechang
Hollister Parity= clothes, lots of simil…
Hollister
Parity= clothes, lots of similar brands
differences= different brand images, models, marketing methods (fragrances + lightning)
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Lucien Lu
Brand: Lenovo
Category: Mobile computer
PoP: Internet, word-processing, entertainment
PoD: Price, OS compatibility, reliability IT -
geniechang
Hollister Parity= clothes, lots of simil…
Hollister
Parity= clothes, lots of similar brands
differences= different brand images, models, marketing methods (fragrances + lightning)
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julianheaney
Brand: Smash Burger
Frame of Ref: Classic American Fast Food
P.o.P: fast, affordable burger
P.o.D: High Quality ingredients and Service! -
avijitsingh
Musical instruments, in particular DJ equipment (Pioneer)
Parity-have to provide same functionality & use
Difference-Need to be unique -
Kelly Trach
What’s the PoP and PoD for a brand?
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