L’Oreal cosmetics company

L’Oreal is the  best-known cosmetics company all over the world. With more consistency cosmetic raw materials, cosmetics company’s competitive focus has changed from the original product competition into the present marketing competition. And I think, the most important part is the market positioning strategy. L’Oreal miss any price positioning, product marketing, the maximum possible to earn market share. For each different brand positioning, L’Oreal were differentiated for publicity, in order to achieve the best results.


In the highly competitive market, L’Oreal not only to take advantage of the overall competitive advantage, but also on the relative independence of different brands. According to the study indicate that the boundary of its brand L’Oreal strict management, consumers can reach any area, it will be a strict distinction, mainly in: price range,
Target population, brand positioning, product design. L’Oreal, no two products faction gives the feeling is the same, but each brand distinct personality, outstanding features, accurate positioning

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