SWOT and PESTEL relates to internal strengths, weaknesses external opportunities threats, and political, legal
Business ethics
Updates from Tuesday 15th October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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Yanqi Wang
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christy
This story relates to:
1. the new MARKETING strategy used by google (Advertising)
2. Business model canvas
3. Brand positioning -
Olga Alkina
Ethical values
Marketing issues
Brand positioning
Customer Relations
Business Law
Business Model Canvas -
Yanzhou Yang
business model canvas- consumer relationship, key activities
SWOT- opportunities
CPEST-techonological -
turato
-Marketing strategy through personalized ads
-Ethical because it’s an invasion of privacy.
-Customer relationships may be hurt (BMC) -
juliejeehyepark
business ethics
brand image -
georgeguo
The story can be related to:
Business ethics
Advertising
Stakeholders
Swot analysis (maybe a diagram for the company’s movement). -
yuweizhang
SWOT(an action that may bring effects from various aspect) Marketing. Porter 5 forces(rivalry) Business model canvas. Ethical issue(privacy)
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ondrayaswanson
Ethical (guest lecturer) – invading privacy
SWOT – weakness of losing trust/loyalty of customers
Value Prop. – doesn’t provide + experience -
garyyu
Analysis of Facebook’s strengths via SWOT as a company to apply that to their own marketing strategy, making it into a Google opportunity.
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jian(Jane) zhang
Business Model Strategy / Marketing tool/ Ethical issues within business operation/ Value proposition
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juliejeehyepark
Positive Press-digital word of mouth
Negative press- Google maybe intervening privacy
Strategy,advertising, change in activities
ethics -
gabrielchua
Business Model Canvas: Key Partners and Customer relationships
Business Ethics
Market Research and brand positioning
SWOT: Opportunities -
isabelvidri
Customizing their advertising to target customer segments. Word-of-mouth – Brand positioning.
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Shanni Peng
PESTEL
Legal- “privacy advocates say companies do not generally get meaningful consent from their users before using such information”. -
harnoorgill
– revenue streams in the business canvas model
– opportunities and weakness in the SWOT Analysis
– strategy
– CPEST; privacy issues-legal -
cicisong
make viewers involve in the activity
promote the brands
ethical (invading views privacy
opening up channels for viewers
long term strategy -
Jason Choi
Bus. ethics: Invasion of privacy
Marketing: replicate word-of-mouth advertising thru internet
Market research; Implement customer feedback -
Yihan Xu
business ethics (privacy), marketing research, strategy, SWOT
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zhaopeng
Pestel- political,social,economic,legal
SWOT-threats,weakness,oppotunities and powerful
Buiness model canvas -
shomasmah
Business Model Canvas- Value Propositions, Key Activities, Revenue Streams, Cost Structure, Customer Relationships
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Zi Hang Lei (Jeffrey)
Benefit: This can be an opportunity for entertainment company to scout potential celebrity. And its a method to connect with customers.
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yenalee
Brand positioning, customer relationships, consumer behaviour (research), PESTEL analysis
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Teodor Karov
The entire business model canvas!
–> change in customer relations, key activities, revenue streams etc. (all inter-connected!) -
gabrielleproulx
Buisness ethics (breach of privacy,endorsement without pay)
Brand positioning
Porters five forces
Market research
Accounting
Marketing -
Ali Jatoi
Market Research: Google cuts down the time consumer’s spend deciding on products/services by showing the reviews from friends.
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CarloCabahug
This may connect to strengths in relating to a SWOT analysis as a new revenue stream for Google will be provided if successful
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theochapman
Adopting this new form of advertisement would likely complicate the key activities of the firm because this type of ad is unprecedented.
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KIRIMO JOHNSTON
profit maximization- the more faces used, the more likely it will be to get more customers hence higher revenue and higher profits
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Lucien Lu
STRATEGY: Changing ad activities SWOT: Opportunity effective ads similar to referral (Threat? Controversy, but ppl won’t quit fb.Use CPEST)
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