marketing strategy – word of the mouth
value proposition
business model canvas
SWOT- opportunity
Updates from Tuesday 15th October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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geniechang
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amalhatmi
This relates to Marketing,”positive feedback loops” emerge. Actual comments from consumers make me more inclined to want to buy the good.
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Shuting Lin
1. Customer Relationships: will develop bad relationships with customers.
2. Brand positionning
3. Ethics
4. Marketing: new strategies -
Yu Jing (Elisa) Liu
Ethics (explicit permission?),customer relationships,positioning,market research,operations,value proposition
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Shuting Lin
1. Customer Relationships: will develop bad relationships with customers.
2. Brand positionning
3. Ethics
4. Marketing: new strategies -
amyqiu
value proposition- gives users a chance to be featured in ads, firms appear more personable
PoD & PoS
dec advertising expenses -
alisonchan16
Business model canvas – affects key activities and resources (google users now a resource not just customer)
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Yash Multani
The basic concept revolves around Google assuming that personal reviews from customers have a stronger effect than simple advertisements.
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charlottechase
Business Ethics-privacy invasion?
SWOT-descision involves opportunities, threats (fb and google becoming similar)
Brand Pos.+ value prop. -
rebeccaketler
this involves market research, change of strategy (as it’s long term and changes way of doing activities), ethical issues with privacy
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Mert Dalaman
Business ethics, maximizing profit (google ads), brand image, customer behavior, marketing, value proposition,
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julianheaney
Perhaps Entering a new market could be analyzed with Porter’s five forces and the how this move might affect positioning of the brand
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alexbutler
PESTEL- Relates to political and social, legal
Business model canvas- New revenue stream
SWOT- Weakness losing trust with consumers
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nicolatighe
CPEST can be used as a marketing strategy through competitors, political, economics, social and technological uses.
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julianheaney
positioning of brands, value proposition, SWOT analysis, managerial accounting, Porters 5 forces
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weichengli
This story relates to: ethics, advertising, competitiveness, swot analysis, market research, feed back, risk, strategy, stakeholders
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Kelly Trach
Break Even? Guest Lecturers?
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Kelly Trach
What concepts / tools have you learnt in COMM 101 + how can you apply them to this story?
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