STRATEGY: Changing ad activities SWOT: Opportunity effective ads similar to referral (Threat? Controversy, but ppl won’t quit fb.Use CPEST)
Updates from October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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Lucien Lu
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geniechang
marketing strategy – word of the mouth
value proposition
business model canvas
SWOT- opportunity -
amalhatmi
This relates to Marketing,”positive feedback loops” emerge. Actual comments from consumers make me more inclined to want to buy the good.
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Shuting Lin
1. Customer Relationships: will develop bad relationships with customers.
2. Brand positionning
3. Ethics
4. Marketing: new strategies -
Yu Jing (Elisa) Liu
Ethics (explicit permission?),customer relationships,positioning,market research,operations,value proposition
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Shuting Lin
1. Customer Relationships: will develop bad relationships with customers.
2. Brand positionning
3. Ethics
4. Marketing: new strategies -
amyqiu
value proposition- gives users a chance to be featured in ads, firms appear more personable
PoD & PoS
dec advertising expenses -
alisonchan16
Business model canvas – affects key activities and resources (google users now a resource not just customer)
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Yash Multani
The basic concept revolves around Google assuming that personal reviews from customers have a stronger effect than simple advertisements.
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charlottechase
Business Ethics-privacy invasion?
SWOT-descision involves opportunities, threats (fb and google becoming similar)
Brand Pos.+ value prop. -
rebeccaketler
this involves market research, change of strategy (as it’s long term and changes way of doing activities), ethical issues with privacy
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Mert Dalaman
Business ethics, maximizing profit (google ads), brand image, customer behavior, marketing, value proposition,
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julianheaney
Perhaps Entering a new market could be analyzed with Porter’s five forces and the how this move might affect positioning of the brand
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alexbutler
PESTEL- Relates to political and social, legal
Business model canvas- New revenue stream
SWOT- Weakness losing trust with consumers
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nicolatighe
CPEST can be used as a marketing strategy through competitors, political, economics, social and technological uses.
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julianheaney
positioning of brands, value proposition, SWOT analysis, managerial accounting, Porters 5 forces
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weichengli
This story relates to: ethics, advertising, competitiveness, swot analysis, market research, feed back, risk, strategy, stakeholders
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Kelly Trach
Break Even? Guest Lecturers?
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Kelly Trach
What concepts / tools have you learnt in COMM 101 + how can you apply them to this story?
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shomasmah
Instagramvertisements
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julianheaney
Cookies are a basic product that we all know fairly well, creating USEFUL questions for complex products must be quite daunting!
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sevowidodo
three new blogs @ https://blogs.ubc.ca/sevowidodo/
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christy
SUBWAY is an American multinational originated in the fast-food chain, mainly selling sandwiches and salads, is the world’s fastest and largest expansion of single brand stores. Why are SUBWAY’s sandwiches so popular? I think there are the following three points. Firstly, freshly baked bread. Each one branch site are baking their daily bread. Secondly, food and […]
Continue reading SUBWAY -
christy
Toyota ranked first in the world automobile production company,, it is one of the world top ten automobile industry, Japan’s biggest car company, founded in 1933.2012 was sold a total of 9.73 million vehicles. Toyota is also the Lexus, Daihatsu and Hino brand’s parent company and the largest shareholder in the Fuji Heavy Industries. […]
Continue reading Toyota -
kapisayo
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christy
L’Oreal cosmetics company
L’Oreal is the best-known cosmetics company all over the world. With more consistency cosmetic raw materials, cosmetics company’s competitive focus has changed from the original product competition into the present marketing competition. And I think, the most important part is the market positioning strategy. L’Oreal miss any price positioning, product marketing, the maximum possible to […]
Continue reading L’Oreal cosmetics company -
haoyeliu
Iphone 5c Brand Positioning
Apple has always been representative as high-end smartphones but now it introduced a new phone, iphone 5c, that is entirely different to previous product. This new phone has different brand positioning. It heralds apple is ready into the low-end smartphone market that iphone 5c only sells for $99 in the United States.This is a bold […]
Continue reading Iphone 5c Brand Positioning -
kapisayo
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Yanqi Wang
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