Updates from October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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yuweizhang
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dandan zhang
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dandan zhang
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rebeccaketler
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Yiling Zhao
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Yiling Zhao
Overseas Marketers’ Real Problem In The Chinese Consumer Market
The article from Forbes discussed about the barriers for foreign companies occupy the Chinese market. Undeniably, China’s customer market has been a popular cake among overseas companies within extraordinarily increasing economic development of China. However it isn’t easy to win the minds of Chinese customs. The article gives several reasons. First, even though China has […]
Continue reading Overseas Marketers’ Real Problem In The Chinese Consumer Market -
Yash Multani
South Africa Car Workers End Strike After New Pay Agreement!
http://www.bbc.co.uk/news/business-24419570 A-month long strike has finally come to an end as a 10% increase this year and 8% increases for the next two years has finally been agreed upon by the National Union of Metalworkers in South Africa. The strike started like many others, in which a the workers felt they were being a terribly […]
Continue reading South Africa Car Workers End Strike After New Pay Agreement! -
Yiling Zhao
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theochapman
http://ca.finance.yahoo.com/news/sobeys-launches-mission-better-food-135200076.html This article discusses the new branding and positioning strategies that Sobeys, the second largest Canadian food retailer, is trying to accomplish in order to gain additional market share to overtake Safeway and becoming the leading food retailer in Canada. Sobeys’ point of difference which makes it stand out in comparison to other food retailers […]
Continue reading http://ca.finance.yahoo.com/news/sobeys-… -
CarloCabahug
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CarloCabahug
Decreasing working population
It is a popular comment of businesses that employees are a company’s greatest asset, where employees are a firm’s “competitive advantage” as quoted by Anne M. Mulcahy. As employees are considered a very valuable resource, it is of notice that a recent article on the economist describes the increasingly pressing issues of unemployment in […]
Continue reading Decreasing working population -
avijitsingh
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jian(Jane) zhang
Breaking the Southeast Asian market— Canadian business
Most of the times, economy works the best itself for trade and expansion. In this case, however, some Canadian business benefit from the government’s action of introducing the new business market in southeast Asia. (Sean Kilpatrick/Canadian Press) Prime Minister Stephen Harper is paying a visit in Malaysia this Saturday, October 5th, and it has been […]
Continue reading Breaking the Southeast Asian market— Canadian business -
Yash Multani
Tesla Shares Fall As Car Catches Fire!
http://www.bbc.co.uk/news/business-24377350
https://www.youtube.com/watch?v=q0kjI08n4fg
180,000 cars catch fire in the United states every year, therefore a single car to catch fire that injured no one should not cause much attention. However, this particular car happened to be a Tesla Model S. Tesla Motors is a car manufacturer built around electrical cars. The reason that this car model catching on fire caught the eye off so many due to the fact that its batteries might have been to blame, which is a danger for multiple cars.No one was injured during the crash and the cause of the fire is still unknown. However, the shares in Tesla took a 6.2% fall after this incident; the largest one day decline since July.
This type of event was expected by Tesla due to the nature of the lithium-ion batteries, this has always been a worry or issue that Tesla had to deal with. There is no certain sign of faulty batteries in any other Tesla cars, however they must be careful as another fire or another incident may cause an even larger decrease in share prices. This would harm many of the stakeholders and may lead to large recovery costs. Therefore, contingency planning is needed immediately and appropriately.
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Spainie
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nicolatighe
Chanel mascaras
Pop-many high brand mascaras
pod-popular in the media than other brands of mascara, high rated, unique image associated -
Yiling Zhao
McDonal
PoP similar price, food menu, in store facility
PoD higher quantity, regular discount, new products -
Yanzhou Yang
Monster Beats:
PoP: professional studio earphone
PoD:appealing design and high quality -
ashleychan
Nike Runners
Pop: athletic running shoes
PoD: innovative runners, Nike Free Run shoe, flexible, light, barefoot run, funky colours -
Jane Peng
H&M Points of parity: – It’s clothing Po…
H&M
Points of parity:
– It’s clothing
Points of difference:
– for young people
– Cheap
– European fashion design
– Shop layout
– variety -
Mikhail Golovanov
– Brand: K2 skis
– PoP: reliability
-PoD: unique features, sponsorship -
Mikhail Golovanov
– Brand: K2 skis
– PoP: reliability
-PoD: unique features, sponsorship -
avijitsingh
PIONNER DJ (continued) –
PoP – durable equipment, one of the leading brands, huge following, reliability, quality & functionality, mobile DJ -
shomasmah
Ikea
PoP:A house can be completely furnished from one store’s products
PoD:Home assembly. Makes Sweedish influences apparent .Efficient -
Kejia Li (Cindy)
Apple:
PoP; similar products
PoD: customer services, marketing(imagine), designs, -
valarieng
Nike shoes
PoP: it’s a shoe, similar brands
PoD: variety, neon colours, Nike swoosh (just symbol), lightweight -
georgeguo
Nike: PoP: Similar products (sportswear). PoD: Different pricing tactics (expensive products to raise brand image) . slogan (Just do it!)
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Iñigo Villoria
Coffee Shops: Tim Horton’s vs Starbucks
PoP – Sell fresh coffee, Baked goods
PoD – Price, Prestige, Lounging vs Grab-n-go, Atmosphere -
kapisayo
Netflix
PoP: Streams movies online.
PoD: Access to exclusive movies, series exclusively for Netflix and can stream on all apple products.
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