DuckDuckGo VS Google
PoP- Search engine service
PoD- DuckDuckGo does not track your history or personal information
Updates from October, 2013 Toggle Comment Threads | Keyboard Shortcuts
-
Huan Yan
-
ulfatfaraji
Cadbury chocolate
PoP: sweet, contain coco, sugar rush,
PoD:- large variety i.e. fruit n nut, mint-alkalized cocoa
-
KIRIMO JOHNSTON
Kleenex
PoP: All tissues, used for colds/sickness
PoD: First mover advantage, market leader, kleenex box (premium packaging) -
CarloCabahug
Brand: Calvin Klein
PoP: Comfortable, Fashionable undergarments
PoD: Unique marketing strategy of using attractive men’s bodies -
scottmarshall
Dove:
PoP- It’s just soap or shampoo
-works to beautify its users
PoD- supports self esteem movement for women
-Does not test on animals -
Mikhail Golovanov
– K2 skis
– PoP: reliability
– PoD: unique features -
Mikhail Golovanov
– K2 skis
– PoP: reliability
– PoD: unique features -
nicholasgilmore
Ubuntu
PoP: OS, has a UI, uses standardized keyboard imput, runs computer hardware
PoD: free, open source, highly compatible
-
Teodor Karov
Mercedes (Cars)
PoP – functionality, safety, warranty
PoD – luxury, quality, brand image, performance -
Jane Peng
H&M Points of parity: – It’s clothing Po…
H&M
Points of parity:
– It’s clothing
Points of difference:
– for young people
– Cheap
– European fashion design
– Shop layout
– variety -
avijitsingh
PIONEER (continued)
PoD – “cool” experience, additional features, advanced technology they can provide vs. competitors, software, customised -
amalhatmi
Abercrombie and Fitch
PoP: clothing formal and casual
PoD: uses models to market itself for “good-looking” people -
quentinclark
Tim Horton’s-
PoP: quick service, cheap, combos
PoD:”fresh coffee”, healthier options, family orientated service -
sevowidodo
TD bank
PoP: Banking and investment services
PoD; Its coin counting feature -
yenalee
iPhone: PoP = smartphone technology, basic phone functions (texting, calling) PoD = defining features (Siri, iCloud, etc), unique design
-
nydiagunawan
Brand: H&M
PoP:clothes/fashion
PoD:affordable price, clothing categories, wide range of clothing styles, strategic and convenient locations -
gabrielchua
Thermos – Thermal water bottles
PoP : Liquid container
PoD : Usage of higher quality stainless steel, ability to keep contents warm/cold -
amyqiu
Dior Airflash
PoP – creates flawless illuminous skin
PoD – unique method of application
advanced formula
comparable to celebs -
gabrielleproulx
Comparing Lululemon and Athleta (owned by Gap). They offer athletic apparel, lululemon is high quality while Athelta is a lower cost option.
-
Matt Harnett
Apple:
PoP: high-end computers, competitive smartphones,
PoD: intuitive user-interface, unique design, iTunes -
charlottechase
Apple-
PoP:
-similar hardware to competitors
-same warrantiesPoD:
-Image (young, cool)
-Design
-OS
-Customer Service (Genius!) -
geniechang
Hollister Parity= clothes, lots of simil…
Hollister
Parity= clothes, lots of similar brands
differences= different brand images, models, marketing methods (fragrances + lightning)
-
Lucien Lu
Brand: Lenovo
Category: Mobile computer
PoP: Internet, word-processing, entertainment
PoD: Price, OS compatibility, reliability IT -
geniechang
Hollister Parity= clothes, lots of simil…
Hollister
Parity= clothes, lots of similar brands
differences= different brand images, models, marketing methods (fragrances + lightning)
-
julianheaney
Brand: Smash Burger
Frame of Ref: Classic American Fast Food
P.o.P: fast, affordable burger
P.o.D: High Quality ingredients and Service! -
avijitsingh
Musical instruments, in particular DJ equipment (Pioneer)
Parity-have to provide same functionality & use
Difference-Need to be unique -
Kelly Trach
What’s the PoP and PoD for a brand?
Reply
You must be logged in to post a comment.