Niche Bloggers: -Man Repeller (Leandra Mendine)
– Frilly and Fancy (Kalel Cullen)
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gabrielleproulx
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gabrielleproulx
Funders: Females
Incentives: 75- Pair of shoes
50- 50% off a pair
25-Free Shipping on a future purchace -
gabrielleproulx
Depletion of resources due to overpopulation and waste of resources.
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gabrielleproulx
Buisness ethics (breach of privacy,endorsement without pay)
Brand positioning
Porters five forces
Market research
Accounting
Marketing -
gabrielleproulx
Comparing Lululemon and Athleta (owned by Gap). They offer athletic apparel, lululemon is high quality while Athelta is a lower cost option.
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gabrielleproulx
One advantage of going direct is the fact that it cuts out the middle man thus lowering costs for consumers.
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gabrielleproulx
Fuel is one of the largest costs associated with running an airline, larger planes need more fuel, this would drive up seat prices.
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