Cadbury chocolate
PoP: sweet, contain coco, sugar rush,
PoD:- large variety i.e. fruit n nut, mint
-alkalized cocoa
Cadbury chocolate
PoP: sweet, contain coco, sugar rush,
PoD:- large variety i.e. fruit n nut, mint
-alkalized cocoa
-direct interaction with customer, which makes for better market research
-don”t have to rely on retailers
-shorter supply chain less costs
Never had a hybrid due to lack of awareness regarding the benefits of owning a hybrid,
Yena Lee, wei Cheng Li and Ulfat
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