Bus. ethics: Invasion of privacy
Marketing: replicate word-of-mouth advertising thru internet
Market research; Implement customer feedback
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Jason Choi
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Yihan Xu
business ethics (privacy), marketing research, strategy, SWOT
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zhaopeng
Pestel- political,social,economic,legal
SWOT-threats,weakness,oppotunities and powerful
Buiness model canvas -
shomasmah
Business Model Canvas- Value Propositions, Key Activities, Revenue Streams, Cost Structure, Customer Relationships
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Zi Hang Lei (Jeffrey)
Benefit: This can be an opportunity for entertainment company to scout potential celebrity. And its a method to connect with customers.
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yenalee
Brand positioning, customer relationships, consumer behaviour (research), PESTEL analysis
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Teodor Karov
The entire business model canvas!
–> change in customer relations, key activities, revenue streams etc. (all inter-connected!) -
gabrielleproulx
Buisness ethics (breach of privacy,endorsement without pay)
Brand positioning
Porters five forces
Market research
Accounting
Marketing -
Ali Jatoi
Market Research: Google cuts down the time consumer’s spend deciding on products/services by showing the reviews from friends.
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CarloCabahug
This may connect to strengths in relating to a SWOT analysis as a new revenue stream for Google will be provided if successful
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theochapman
Adopting this new form of advertisement would likely complicate the key activities of the firm because this type of ad is unprecedented.
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KIRIMO JOHNSTON
profit maximization- the more faces used, the more likely it will be to get more customers hence higher revenue and higher profits
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Lucien Lu
STRATEGY: Changing ad activities SWOT: Opportunity effective ads similar to referral (Threat? Controversy, but ppl won’t quit fb.Use CPEST)
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geniechang
marketing strategy – word of the mouth
value proposition
business model canvas
SWOT- opportunity -
amalhatmi
This relates to Marketing,”positive feedback loops” emerge. Actual comments from consumers make me more inclined to want to buy the good.
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Shuting Lin
1. Customer Relationships: will develop bad relationships with customers.
2. Brand positionning
3. Ethics
4. Marketing: new strategies -
Yu Jing (Elisa) Liu
Ethics (explicit permission?),customer relationships,positioning,market research,operations,value proposition
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Shuting Lin
1. Customer Relationships: will develop bad relationships with customers.
2. Brand positionning
3. Ethics
4. Marketing: new strategies -
amyqiu
value proposition- gives users a chance to be featured in ads, firms appear more personable
PoD & PoS
dec advertising expenses -
alisonchan16
Business model canvas – affects key activities and resources (google users now a resource not just customer)
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Yash Multani
The basic concept revolves around Google assuming that personal reviews from customers have a stronger effect than simple advertisements.
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charlottechase
Business Ethics-privacy invasion?
SWOT-descision involves opportunities, threats (fb and google becoming similar)
Brand Pos.+ value prop. -
rebeccaketler
this involves market research, change of strategy (as it’s long term and changes way of doing activities), ethical issues with privacy
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Mert Dalaman
Business ethics, maximizing profit (google ads), brand image, customer behavior, marketing, value proposition,
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julianheaney
Perhaps Entering a new market could be analyzed with Porter’s five forces and the how this move might affect positioning of the brand
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alexbutler
PESTEL- Relates to political and social, legal
Business model canvas- New revenue stream
SWOT- Weakness losing trust with consumers
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nicolatighe
CPEST can be used as a marketing strategy through competitors, political, economics, social and technological uses.
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julianheaney
positioning of brands, value proposition, SWOT analysis, managerial accounting, Porters 5 forces
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weichengli
This story relates to: ethics, advertising, competitiveness, swot analysis, market research, feed back, risk, strategy, stakeholders
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