Nike Runners
Pop: athletic running shoes
PoD: innovative runners, Nike Free Run shoe, flexible, light, barefoot run, funky colours
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ashleychan
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Jane Peng
H&M Points of parity: – It’s clothing Po…
H&M
Points of parity:
– It’s clothing
Points of difference:
– for young people
– Cheap
– European fashion design
– Shop layout
– variety -
Mikhail Golovanov
– Brand: K2 skis
– PoP: reliability
-PoD: unique features, sponsorship -
Mikhail Golovanov
– Brand: K2 skis
– PoP: reliability
-PoD: unique features, sponsorship -
avijitsingh
PIONNER DJ (continued) –
PoP – durable equipment, one of the leading brands, huge following, reliability, quality & functionality, mobile DJ -
shomasmah
Ikea
PoP:A house can be completely furnished from one store’s products
PoD:Home assembly. Makes Sweedish influences apparent .Efficient -
Kejia Li (Cindy)
Apple:
PoP; similar products
PoD: customer services, marketing(imagine), designs, -
valarieng
Nike shoes
PoP: it’s a shoe, similar brands
PoD: variety, neon colours, Nike swoosh (just symbol), lightweight -
georgeguo
Nike: PoP: Similar products (sportswear). PoD: Different pricing tactics (expensive products to raise brand image) . slogan (Just do it!)
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Iñigo Villoria
Coffee Shops: Tim Horton’s vs Starbucks
PoP – Sell fresh coffee, Baked goods
PoD – Price, Prestige, Lounging vs Grab-n-go, Atmosphere -
kapisayo
Netflix
PoP: Streams movies online.
PoD: Access to exclusive movies, series exclusively for Netflix and can stream on all apple products. -
Huan Yan
DuckDuckGo VS Google
PoP- Search engine service
PoD- DuckDuckGo does not track your history or personal information -
ulfatfaraji
Cadbury chocolate
PoP: sweet, contain coco, sugar rush,
PoD:- large variety i.e. fruit n nut, mint-alkalized cocoa
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KIRIMO JOHNSTON
Kleenex
PoP: All tissues, used for colds/sickness
PoD: First mover advantage, market leader, kleenex box (premium packaging) -
CarloCabahug
Brand: Calvin Klein
PoP: Comfortable, Fashionable undergarments
PoD: Unique marketing strategy of using attractive men’s bodies -
scottmarshall
Dove:
PoP- It’s just soap or shampoo
-works to beautify its users
PoD- supports self esteem movement for women
-Does not test on animals -
Mikhail Golovanov
– K2 skis
– PoP: reliability
– PoD: unique features -
Mikhail Golovanov
– K2 skis
– PoP: reliability
– PoD: unique features -
nicholasgilmore
Ubuntu
PoP: OS, has a UI, uses standardized keyboard imput, runs computer hardware
PoD: free, open source, highly compatible
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Teodor Karov
Mercedes (Cars)
PoP – functionality, safety, warranty
PoD – luxury, quality, brand image, performance -
Jane Peng
H&M Points of parity: – It’s clothing Po…
H&M
Points of parity:
– It’s clothing
Points of difference:
– for young people
– Cheap
– European fashion design
– Shop layout
– variety -
avijitsingh
PIONEER (continued)
PoD – “cool” experience, additional features, advanced technology they can provide vs. competitors, software, customised -
amalhatmi
Abercrombie and Fitch
PoP: clothing formal and casual
PoD: uses models to market itself for “good-looking” people -
quentinclark
Tim Horton’s-
PoP: quick service, cheap, combos
PoD:”fresh coffee”, healthier options, family orientated service -
sevowidodo
TD bank
PoP: Banking and investment services
PoD; Its coin counting feature -
yenalee
iPhone: PoP = smartphone technology, basic phone functions (texting, calling) PoD = defining features (Siri, iCloud, etc), unique design
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nydiagunawan
Brand: H&M
PoP:clothes/fashion
PoD:affordable price, clothing categories, wide range of clothing styles, strategic and convenient locations -
gabrielchua
Thermos – Thermal water bottles
PoP : Liquid container
PoD : Usage of higher quality stainless steel, ability to keep contents warm/cold -
amyqiu
Dior Airflash
PoP – creates flawless illuminous skin
PoD – unique method of application
advanced formula
comparable to celebs
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