Comparing Lululemon and Athleta (owned by Gap). They offer athletic apparel, lululemon is high quality while Athelta is a lower cost option.
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gabrielleproulx
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Matt Harnett
Apple:
PoP: high-end computers, competitive smartphones,
PoD: intuitive user-interface, unique design, iTunes -
charlottechase
Apple-
PoP:
-similar hardware to competitors
-same warrantiesPoD:
-Image (young, cool)
-Design
-OS
-Customer Service (Genius!) -
geniechang
Hollister Parity= clothes, lots of simil…
Hollister
Parity= clothes, lots of similar brands
differences= different brand images, models, marketing methods (fragrances + lightning)
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Lucien Lu
Brand: Lenovo
Category: Mobile computer
PoP: Internet, word-processing, entertainment
PoD: Price, OS compatibility, reliability IT -
geniechang
Hollister Parity= clothes, lots of simil…
Hollister
Parity= clothes, lots of similar brands
differences= different brand images, models, marketing methods (fragrances + lightning)
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julianheaney
Brand: Smash Burger
Frame of Ref: Classic American Fast Food
P.o.P: fast, affordable burger
P.o.D: High Quality ingredients and Service! -
avijitsingh
Musical instruments, in particular DJ equipment (Pioneer)
Parity-have to provide same functionality & use
Difference-Need to be unique -
Kelly Trach
What’s the PoP and PoD for a brand?
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Yiling Zhao
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theochapman
Banking Software helps institutions modernize operations.
Infosys, a company based in Bangalore, India and Dubai, UAE is a global leader in consulting, technology and outsourcing. Infosys has recently developed an advanced universal banking solution that simplifies banking transformation. This technology can help banks of various sizes to modernize and simplify their operations while maintaining low risk. Not only does this new operating system enhance a bank’s efficiency but also improve costumer experience in all channels.
Infosys serves multiple purposes:
– Its componentized structure makes it easy for banks to quickly target new customer segments.
-The product factory capabilities in Finacle 11E empower banks to create and deploy new products in weeks instead of months.
– The solution’s ready-made integration adaptors and compliance to industry standards ensure shorter deployment cycles and significantly lower total project costs
– Its enterprise class capabilities helps banks break their technology silos and eliminate duplicate applications. This helps banks reduce their cost of operations and simplify their processes
– Multichannel Framework – Enables customers to navigate seamlessly across multiple channels without losing the transaction context.
– Offers and Catalog – Empowers banks to publish instant offers across channels. Graphical product simulators, comparators, customer reviews offer customers a ‘Do It Yourself’ convenience
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avijitsingh
Experience economies of scale if you begin your own sector of distribution. However that is how the middle man benefits a company
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Mikhail Golovanov
It gives you freedom in production: you can launch a new product faster and leave the industry easier.
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KIRIMO JOHNSTON
Less days of inventory enhances efficiency,enabling the company to reduce production costs and maximize sales meaning higher profits
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yuweizhang
1)lower risks
2)more useful information
3)quality control -
avijitsingh
3) Get better information from consumers, and then GIVE them better quality products – eventually specialize products & add value to goods
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avijitsingh
1) cut the middle man or intermediary, therefore more profits & revenue
2) reach a broader customer base by addressing value propositions -
KIRIMO JOHNSTON
the company is able to have direct feedback from their clientèle, hence can customize the product to meet the exact needs of customers
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yenalee
More effective means of communication with consumers = increased customer satisfaction.
Lesser distribution costs = greater profit margins. -
nicolatighe
Not sharing profits with other companies and complete control of operations.
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yenalee
More effective means of communication with consumers=increased customer satisfaction/demand
Lesser distribution costs=greater profit margins -
cheralynchok
-costs would be cut because materials etc are sourced locally.
-revenue goes up
-better relationships with consumers; more direct -
nicolatighe
Not sharing profits with other companies and complete control of operations.
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Mohammed Abdulrehman
lower inventory costs and improved knowledge of target market, direct customer service, eliminates markups.
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cheralynchok
-costs would be cut because materials etc are sourced locally.
-revenue goes up
-better relationships with consumers; more direct -
boyachen
Companies can contact with their customers directly, and then improve their industries based on the typical demand of customers.
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turato
1. Build strong customer relationships and levy their information
2. Can produce more profit because price and distribution is controllable -
karyko
Quickly respond to customer’s needs
Sell at more competitive prices because reduce middle man -
rebeccaketler
-costs would be cut bcause materials etc are sourced locally
– revenue goes up
– better relationships with consumer; more direct
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