likely funders: eco-conscious fashionistas
$: donate eco-friendly shoelaces for pledges
support: IG famous people, celebs to promote product
Tagged: Fraser Denton RSS Toggle Comment Threads | Keyboard Shortcuts
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amyqiu
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shomasmah
Disappearing”middle class”More evident gap between well-off and not well-off. Cause:Corruption of salaries (ie: CEOs, professional athletes)
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isabelvidri
Customizing their advertising to target customer segments. Word-of-mouth – Brand positioning.
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valarieng
Nike shoes
PoP: it’s a shoe, similar brands
PoD: variety, neon colours, Nike swoosh (just symbol), lightweight -
valarieng
-direct contact with customers, creates loyalty
-reduce distribution costs
-reduce legal work
-encourages entrepreneurship
-adapt to change
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