-how everyone in organization behaves/interacts and values
eg. coca cola: diversity, develop talent, educate to achieve sustainability
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valarieng
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cicisong
Picture A: Top of triangle represents the leader and CEOS
the bottom of the triangle represented the co-workers -
cicisong
Picture A: more specific, and dig deeper
picture B: bit more general, focuses more -
valarieng
The banks weren’t rejecting enough of the people asking for loans
no guarantee would be paid back
bank gave out false reports -
valarieng
global warming/pollution = use of fossil fuels and energy
unequal distribution of wages = certain jobs considered more important -
valarieng
Nike shoes
PoP: it’s a shoe, similar brands
PoD: variety, neon colours, Nike swoosh (just symbol), lightweight -
valarieng
-direct contact with customers, creates loyalty
-reduce distribution costs
-reduce legal work
-encourages entrepreneurship
-adapt to change
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