values and behaviour that is unique to an organization. eg. google-intrinsic value to worker by providing food, gym (happy workplace)
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geniechang
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geniechang
A as structure B resembles a performance evaluation of a corporate company so there are more competition in the lower part of the pyramid.
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geniechang
bank because they lent money knowing the high risk (they just wanted high interest)
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geniechang
issues: tragic accidents such as oil spills (danger to animals, natural resources)
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geniechang
marketing strategy – word of the mouth
value proposition
business model canvas
SWOT- opportunity -
geniechang
Hollister Parity= clothes, lots of simil…
Hollister
Parity= clothes, lots of similar brands
differences= different brand images, models, marketing methods (fragrances + lightning)
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geniechang
faster distribution process and understands consumer needs
keep all profits instead of sharing with other distributors (lower cost) -
sandychiang
the cost of the bigger plane is more than the extra customer satisfaction
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