Its the behaviour of the members of the organization, communicated through the values, mission statements of the co. eg lululemon and health
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amalhatmi
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CarloCabahug
Acid rain due to significant amount of emissions coming from factory productivity. Animal testing due to cost efficiency.
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amalhatmi
Abercrombie and Fitch
PoP: clothing formal and casual
PoD: uses models to market itself for “good-looking” people
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