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Environmentally conscious people seeking uniqueness
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tamarbatrawi
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Yu Jing (Elisa) Liu
OC: how the company wants its employees to behave. It is developed through a set of core values & policies that reflect them. ie. Google
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nydiagunawan
Orginizational culture is created by philosophers of company and it is developed by senior members of the company, ie apple and simplicity
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tamarbatrawi
Prefer to work for A: levels of hierarchy are less so those evaluating us for our performance are more concentrated on our performance
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tamarbatrawi
Banks are to blame (NOT ACCOUNTANTS – WE LOVE THEM) because they are giving out bad loans, and betting on other companies to go bankrupt.
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weichengli
Issues:acid rain, climate change, increasing water levels, harmful products,ppl no care
Causes: greenhouse gas, fossil fuels, pine beetles, -
Yu Jing (Elisa) Liu
Ethics (explicit permission?),customer relationships,positioning,market research,operations,value proposition
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nydiagunawan
Brand: H&M
PoP:clothes/fashion
PoD:affordable price, clothing categories, wide range of clothing styles, strategic and convenient locations -
nydiagunawan
cuts out costs,direct feedback from customers,they dont depend on other channels,no risk of brand image damage by intermediaries
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weichengli
Need to meet bottom line, smaller planes can have more flights… If customers want more leg room, they can pay more, fly first class.
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