#2 Blog’s post How to make small businesses recognized by society?
Updates from Tuesday 1st October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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alideng
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chuhan
Nike
PoP: Sports clothing; figures endorsements; good designs
PoD: Relatively expensive; Brand Power; Retro Packs -
admin
TA has the best playlist evarrrrr 😀
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milky
L’OCCITANE
PoP: eco-friendly, comfortable, daily-used
PoD: each series of its products contains a story -
zhongxian(James)luo
Brand:Volvo
Parity: Luxury cars, mode of transportation
Difference: Safety, Sweden-brand, Inexpensive, Well-established -
bryanwangxx
Viber
PoP: online calling,video chatting,message system
PoD: all free services,world-wide under wifi,simple and neat design, replacement -
lingyix
Muji
PoP: daily use products
PoD: Environmental-friendly, higher quality and price -
Jiawen(Karen) Liang
Chanel
points of parity:
good quality of perfume, good appearance
points of difference:
secret formula of perfume (Chanel NO.5) -
carriezhou
Coca Cola
Pop: liquids, sweet, energetic
PoD: unique taste, cheap, available in everywhere -
zekuangtan
iphone,
pod: good looking ,wireless ,online, good quality
pop distinct system super light -
zhangxinyihou
Iphone 5
pop:feasible, convenient ,stylish,touch screen
pod: bold image , 4G network(LTE) -
harleenmanihani
Blackberry
PoP: Text messaging, voice calling, camera
PoD: Full QWERTY keyboard, BBM, Brick Breaker
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widyapurnawan
Apple
POD: Operating system, product&development, design DNA, management style,
POP: Technology, basic function -
juliahong
Godiva-chocolate
PoP: cheap, sweet,
PoD : quality of cocoa, design, contents, flavours, size -
harleenmanihani
Blackberry
PoP: Text messaging, voice calling, camera
PoD: Full QWERTY keyboard, BBM, Brick Breaker
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safiranabila
Christian Louboutin
Parity: stylish, fashionable, footwear, luxury
Difference: red sole, self-esteem, harder to copy the red sole, trademark -
eddisonng
HUGO BOSS – CLOTHING
Pop – variety, easily accesible, quality
Pod – comfortable, cheaper high end brand -
eeannelee
M.A.C , a famous make up brand in the line of cosmetics.
The points of parity are the high quality make up, celebrity endorsements, similar products offered, similar pricing to other high end make up brands.
The points of difference: Unique packaging, well known for professionally trained staff, and heavy sampling. -
darcygreer
D’arcy and Amaury — Phones – Apple (Iphone 5s)
PoP – touch screen, mp3, 3g, camera
PoD – iOS 7, storage, unique application store, iTunes -
kajornyodklaimanee
Lululemon:
Mens & Womens leisure/athletic/yoga wear
POP
comfortable, fits lifestyle
POD
strong brand image (logo), community focused. -
Daniel Piechnik
University degree (UBC)
PoP: Get a degree, learn same basic material
PoD: Campus, quality of professors, degree options offered -
nataliehayworth
Smarties
Parity: sweet, cheap, sugar filled
Difference: bright/different colours -
Zhen Yi (David) Zhang
Lay’s Chips
PoP: all natural ingredients, common flavours
PoD: Flavour and texture, maketing strategy (allow customers to vote for flavour) -
ziyuehandennie
IKEA
Parity: durable, convenient, stylish
Difference: accessible, cheap, easy to assemble -
Yuna Wang
H&M -clothing stores
POD: price range, quality, trends/designs, mission statement, campaigns
POP: demographic – young adult, clothing style -
albanelp
MAC-beauty products
PoP:
-variety of make-up products
-in store make-overs (make up consultants)
PoD:
-recycling program
-bold image -
matthewanderson
McDonalds
PoP: cost-efficient, fast service,drive through,consistent food,internet
PoD: Ronald mascot, Worldwide Slogan”I’m Lovin’ it!” -
cherrychang
Uggs:
PoP: comfortable, warm, quality
PoD: real sheepskin, price-luxury -
nataliehayworth
Iclicker
Parity: wireless, small, light, educational, online
Points of Difference: disability features, battery life, easy usage, durable -
jeremyxu
1.M&M
2.All have chocolate in them. Similar flavour,
3.Size, Packaging, Pricing, The shell
David Zhang 3:11 pm on October 1, 2013 Permalink | Log in to Reply
Jason Williamson, Clarence Lam, Jack Li, Hovy Qiu